I recently spoke with New York Times bestselling author Jessica Lahey, who shared what is essentially a masterclass on the topic of launching a book. In this episode, I reflect on some key areas that Jess shared in my most recent podcast with her. Themes I discuss on today’s episode: why books that continue to sell are books that the author continues to talk about; how generosity factors into developing your platform; why give away content; and how to think about building a team around a book launch.
You can listen to the podcast by clicking ‘play’ below, or in the following places:
Or you can watch here:
Podcast: Play in new window | Download
Subscribe: RSS