Free Webinar: Take Back Your Creative Time

Do you want to spend more time developing a meaningful body of creative work? Do you envision that work as the foundation for a full-time career?

Then please join me for a free webinar on Thursday, April 16th at 1pm ET: Take Back Your Creative Time. Click here to sign up for the free webinar.

If you are like many people I meet, you have big dreams, but zero momentum. You feel crushed by family obligations, professional obligations, and find that by the time you’re free to focus on your creative work, you feel distracted, overwhelmed, and spent.

During this call, I’ll share:

  1. How to develop small simple habits that will have massive effects on your creative output.
  2. How to schedule your time with more intention, ridding yourself of the constant sense of overwhelm that stems from reacting to other people’s priorities.
  3. The power of managing your energy, instead of your time.

You will also be able to ask me anything with regard to making your creative work a priority on your life.

Creating momentum in your creative life may require some big changes, but those changes don’t have to be dramatic or overwhelming. Big change can be accomplished through a series of small changes that move you in the right direction.

If you’re ready to make a change in your creative and professional life this year, start by taking back your time. Join me for this webinar and let me help you get started.

During the session, I will also be previewing my upcoming course: BECOME A CREATIVE PROFESSIONAL which will help you:

  • Focus your vision.
  • Work smarter.
  • Manage your fear.
  • Earn money from your craft.

Click here to sign up for the free webinar.

Thanks!
-Dan

PS: When you sign up for the webinar, you will also be invited to join my weekly email newsletter list.

“I was back to work two days after I gave birth.” On making documentary films, with Stephanie Wang-Breal

Today I am chatting with documentary filmmaker Stephanie Wang-Breal. In this interview, we discuss the risks she has taken as she navigated her career, and the many ways that she make hard decisions that lead to more meaningful work.

It was incredible to research her work, and two key things jumped out at me:

  1. The nature of how a documentary film is made. That she begins without knowing who the characters will be, where there story will go, and if it will lead anywhere. Also, that funding can only happen after she has committed a year or more to the project, and from there, it can take an additional three years for a grant to actually come through.
  2. The topics of her films focus on sometimes controversial social causes: the foster care system, the child welfare system, and human trafficking. She immerses herself into the families going through the most pivotal and emotional moments of their lives. How does she navigate that from an interpersonal perspective, and within her own emotions?

Stephanie’s recent films:

Besides independent documentaries, Stephanie also directs commercials and art videos for nonprofit organizations, and stories for various media outlets including CNN, UNICEF, MTV, Discovery, DeSantis Breindel, Radical Media and the Biography Channel.

Stephanie Wang-Breal and Dan BlankIn our discussion, we cover:

  • How she creates stories without a roadmap
  • Her process for collaboration
  • The ways she develops trust with collaborators
  • The emotional toll of telling important stories
  • The complicated process for funding her work
  • How she balances freelance work
  • Why she now develops three projects at once
  • The value of bringing a formal partner into her work
  • The importance of ‘good arguments’ with collaborators, which makes the work better
  • How she diverged from the professional path that her family set for her
  • How she achieved, but then rejected, a successful corporate advertising career that paid her well and kept promoting her. The reason: to do work that felt more meaningful.
  • How she managers professional and personal responsibilities

Click ‘play’ above to listen to the podcast, or subscribe on iTunes, or download the MP3.

Here are some excerpts from our chat:

CREATING STORIES WITHOUT A MAP

“I don’t start a film with a character in mind. Some filmmakers have a subject or person in mind – I never have that. I have to find my characters. I have a subject matter I am interested in exploring, then through the observation work that I do, which usually takes three months to a year without any filming, I learn and find the stories and the people who are going to tell that story. I don’t know who they are, and they don’t know who I am. Over time, we get to know each other.”

“I’m working on three new projects, one of them is related to child welfare in the sense that I’m looking to bring to life a story about human trafficking. I’ve been spending a lot of time in the Brooklyn and Queens APA Court, which is a new human trafficking intervention system, and also spending time with a lot of service providers learning about the stories, the shame, the trap doors, the no sign on doors that exist in human trafficking.”

“Lack of confidence that you go through while you are making a project; whether or not you can see it to fruition due to funding. You don’t know where the stories are going to go. You don’t know if they are going to want to continue filming with you. With my last film, Tough Love, I had more that two parents that I was following. I also throughout my process give the characters a lot of leeway. They sign a release, but I always say to them, ‘in six months, if you are really not comfortable, we can stop.’ So some parents did. I’m filming one of the most traumatic periods of their lives. I’m filming them, trying to prove to the courts and the system, that they deserve a second chance to be a parent and have their child returned to them out of foster care. These are people who have substance abuse issues, domestic violence issues, who grew up in a world of poverty and don’t know how to parent, never learned how to parent. They are at a huge deficit.”

ON WORKING WITH COLLABORATORS

How do you find a great collaborator – someone with vision, is dependable, etc. At the outset, she is telling me that her collaborators have proven they are not the best collaborators. How does she prepare and select?

“When I look for families, I like for people who are honest, that is the most important thing. Their honesty comes across in the camera and the way they talk to you, and they way they talk to audiences. That true humbleness, the sincerity about where they are coming from and where they want to go. That is what makes a good film and reaches people’s hearts. I am rolling the dice in the sense that it doesn’t mean they will want to continue doing this. I am asking a lot of people to be in this film.”

“Being a journalist, being a filmmaker, being a storyteller, I think that when you are telling a sotry about someone else’s life, I think it is a different type of collaboration than a true creative collaboration. It is one-sided, it is more weighted in the storyteller’s perspective, than the characters. I know that, and I take that with great sensitivity when I do my work. They share their story, and we shape it. It is a different type of collaboration than I have with my editor, my producer, my sound designer. That is where there is more creative tension. With my characters, it being there for them, and document what is going on. So it’s different. They are involved, but it’s uneven.”

To gain access to the court system, she described it as “intimidating,”

“It’s not easy to get access. For the New York courts, I could not get access. That is why I have one parent in New York, and one parent in Seattle. The reason I went to Seattle is that I met a judge in Seattle who told me that she had nothing to hide; that I could come in and film there, and that she would help me get the necessary film permits. It took some time to get the film permits because she had to take it up the ladder. A lot of people in the system were very wary of me. Even today in the court room, some people look at me like, ‘Who do you think you are coming in here.'”

“What I do at the beginning of each project is observe all that so I can really get a bigger picture of the kind of story I want to tell.”

ON BUILDING TRUST

So she faces skepticism because they may not understand or agree with her intentions, and they may have concern of how they will be placed in the story she creates.

“Especially today with Michael Moore, with Andrew Jarecki and The Jinx, the documentary filmmaker role has been elevated in pop culture today. Operating as a documentary filmmaker today vs 10 years ago is a totally different environment. So yes, people are much more skeptical of your intentions, and who you are, what you are planning to do. And rightly so. For the New York courts, I could have been a Michael Moore, I could have tried to go into the New York courts to try to show all of their biases, and that would have been easily done. But I don’t work in the system, I’m just a documentary filmmaker. I’m just there to document.”

“I spend a lot of time with them before I start filming, develop a relationship with them. Having my presence around a lot, makes it feel like I’m just there. For this new project, where are just going into courts. We have great relationships through our last film to the judges, some of the lawyers, some of the service providers, social workers, so we spend our days right now observing, talking to them, learning from them all the parts and pieces that make up the system.”

“What sucks about it is that I think this time is so invaluable in terms of the art and craft of storytelling, but financially it’s hard to fund this period, because we have nothing to show. Almost all grants except for maybe one or two, want footage. They want to see what your story is, who your characters are, to get a development grant. Our development phase is largely unfunded. It’s just our time.

“It complicates everything, working with a child. Each film, I have decided to treat the way I work with children differently.”

THE EMOTIONAL TOLL OF TELLING IMPORTANT STORIES

The nature of her topic adding complexity – the emotional toll of such tough topics.

“I have a very amazing support system with my husband and my two kids, but it is very emotionally challenging. I was very depressed working on Tough Love, because I couldn’t believe the injustices this mother faced. It made me want to move out of New York City. And I still want to move out of New York City because of that. She got really bad treatment throughout her entire life. Some people just never have someone look at them and try to help them. That really pissed me off.”

“She looked up to us a lot — my team is all women usually. My DP [director of photography], my producer, and I were always with her. We were all women of color, and she was a woman of color, and she could see something that was so different that she has never seen before. I try to think of what I represent, and how I can help with the resources I have. I try to be, as much as possible, clinical about it. ‘What can I do? How can I help, in my limited ways?'”

Does she get backlash of her opinions — via reviews, criticism, etc?
“There is always the critic. What we do is art, so it’s so subjective. It does hurt emotionally in that it makes you question some of your artist choices. But at the end of the day, I am very proud of my work. I know that my films are changing how people think about these subject matters.”

GETTING FUNDING

“On thing that was really hard with the second film was the funding, I thought it would be easier with this film because of the success of my first film, but who wants to fund a film about parents who have neglected their kids? It’s a really hard topic for people to get around when they don’t know where the stories are going. And that made me mad.”

“[For the third film], what we will probably do is try to get something on paper in the next month, because we have enough observational notes so that we can put together a treatment of what we think this film might look like. It will be very rough, but it will give a sense of what we are trying to do, to potential funders.”

“With my past two films, they were entirely funded by grants and Kickstarter (you can see her first Kickstarter campaign here, and the second here.) I don’t want to do that this time.”

“What we would like to do with this treatment is find an executive producer because human trafficking is a much hotter topic than child welfare. I do think that we will be able to find more philanthropists who might be interested in getting involved in a project like this. We have more of a track record now, with two films that have done well. We are hoping to find an executive producer who can help do the fundraising. We will also do grants, but do it a little differently.”

“Usually what would happen is we would write up a treatment, send it around to people with a budget we think we can make this film for, and just start trying to raise money through grants and individuals this time. Sometimes the grants would come in in a year. Sometimes the grants would come in in two years. Sometimes the grants would come in in three years, when you are almost finished. That is very often the case, they come in at the end.”

She has clearly become an expert in a variety of funding methods.

“The main benefit of doing a Kickstarter campaign is that you reach people that you would not normally reach. We ended up meeting up with a bunch of social workers, and organizations that were really excited about the film. Outside the child welfare community, no one is talking about it in this way. They really helped spread the word. For that reason, as a marketing tool, it’s great. But it’s just a lot of work. it really is.”

“I had given birth to my second child two days after I launched my Kickstarter campaign. I was back to work two days after I gave birth, asking people for money. It’s just sort of soul-sucking, it really is. But it’s helped so many people raise money. I can’t say I won’t do one again, because my producer might make me. And she’s right, too. We just need to get the funds to finish the film. At the end of the day, it’s all about getting the funds to finish the film.”

ON DIVERGING FROM HER FAMILY’S EXPECTATIONS

“Until recently, I didn’t really see myself as an artist. I still felt like I was proving myself to everyone, that I was an artist, because of my background. I didn’t study film, I studied economics and history. I come from a family of doctors. I got into a six-year pre-med program when I was 18, and I begged my parents not to make me go, and just try to pursue liberal arts. They said, ‘Okay, but you’ll have to study economics. If you are not going to become a doctor, then you would have to be doing something with economics. Get an MBA, be on that road.’ Or a lawyer, but they didn’t think my writing was strong enough to become a lawyer.”

HER CAREER PATH — REJECTING SUCCESS IN FAVOR OF MEANINGFUL WORK

“I graduated from college with my degrees, and I decided I wanted to make films. I spent all of my summers in Taipei with my grandparents, and those were vivid memories — visual memories. In college, I added history, because I loved the stories I read in history. Then I focused on east-Asian history in college. Then I started seeing through those stories that I was reading, the memories of my childhood. I thought, if there was a way I could bring these stories to life, because no one is telling these stories in a visual way in America. So, [I asked myself], how can I learn how to do that.”

Her first job was as a production assistant for CNN. How she describes it in terms of her family’s approval: “It was a brand my parent could recognize, and that they could talk about. Then it was also a great job. I got paid to run around, learn about production. It was really hard, it was horrible hours. A live newsroom is not exactly a cup of tea, but I learned a lot of good things there.”

As she takes me through her career path, we hit upon something that another person I interviewed, Debbie Ridpath Ohi, also mentioned: she moved into the corporate world, and did very well. She was promoted, well paid, and had to make a stark decision to leave that money, that validation, and that career in order to pursue work that felt meaningful to her. After CNN:

“From there I worked on independent films, then I met [my husband] and we moved to France. I worked in advertising in Paris, because I couldn’t get a job in production, because all the production companies I spoke with told me I didn’t study film. After doing well in the advertising world, I was like, ‘What am I doing? I’m so far from that idea that I had.’ I was climbing the ladder, getting paid a lot of money, I was successful, I was being promoted all the time. I found the work so boring. I applied to grad school for film.”

Thank you to Stephanie for making the time to meet with me. You can find her online at:

For more interviews and behind-the-scenes stuff on my book Dabblers vs. Doers, click here.

Thank you!
-Dan

Build a Career Around Your Craft

For years I have worked with authors who want to build a firmer foundation for their career, and to earn more money in the process. Through this work, I have realized there are so many more creative professionals with the same goals: artists, photographers, designers, photographers, musicians, social entrepreneurs, and so many others. They have similar dreams, and wrestle with the same challenges.

Speaking with them has had me reflect on my own experience. I have been an artist, a poet, a musician, a paper sculptor, a writer, a publisher, a photographer, a teacher, a radio DJ, a cartoonist, a designer and an entrepreneur.

In 2010, at the height of the recession, my corporate job ended. My wife and I re-assessed our goals and took a huge leap: I started my company, we had a child, and she quit her tenured job as a teacher. (If you want to hear the full story, please check out my essay on The National Endowment for the Arts website.)

Since that time, I have pushed myself beyond creative and professional boundaries, supported my family for more than five years, purchased our house, and spent every single day building memories with my wife and son while working from home.

I have also spent those years working with hundreds of creative professionals — not just reading about their challenges and goals, but partnering with them, getting in the trenches and helping them blaze a new path for their craft and career.

This week I am excited to share that my online course Become a Creative Professional kicks off on April 27th. This program is designed to help you build a career around the work you love.

For the next few days, I’m offering a 20% discount code: CPEARLYBIRD (expires Tuesday April 7th). Full course details and registration can be found here:
https://wegrowmedia.com/become-a-creative-professional/

If you struggle with the following challenges, then this course may be for you:

  • Feel your career has stalled — you want to take things to the next level to find new opportunities.
  • Want to earn more money while working on creative projects full-time.
  • Are looking to build a business that honors your professional, creative, and personal goals, but not burn you out.
  • Seeking insights to better manage your time.
  • Confused by what to charge for your creative work, and how to develop a customer base.
  • Want to learn the reality behind what it means to run a creative business.
  • Looking to establish a structured process for getting your work out into the world.
  • In need of a process to manage feelings of overwhelm, fear, and anxiety around building a creative business.
  • Searching for clarity around your goals, actions, and the path forward.

Over the course of four weeks, we dig into ways for you to:

  • Focus your vision
  • Work smarter
  • Manage your fear
  • Earn revenue from your craft

What’s more, we do this together. One of the things I hear most often from people is that they feel alone while working through these challenges. That changes the moment you sign up for the course.

Each lesson comes with homework assignments focused on producing results. I am there each week with you to provide feedback on your homework, and guide you along the way. The course becomes completely personalized to your goals and challenges.

You also gain access to a private Facebook group where other students in the course, as well as alumni, share their ideas and advice to help ensure you gain momentum. This is where you form relationships with other classmates who are working through the exact same challenges and toward the same goals that you are.

The course is managed not only by my, but by the wonderful teaching assistant Lorraine Watson, who will be moderating the Facebook group conversations, and by Diane Krause, who will ensure that everything runs as smoothly as possible.

Faculty

In other words, this isn’t shovelware, dumping a PDF on you like a bomb, then running away, leaving you alone to figure it all out.

I developed this course material last fall, and ran a beta group of 35+ creative professionals who worked through it. The results were inspiring. We are going back into the material now to ensure that we offer even more value for this next session.

If you have dreamed of earning a living from your craft, please consider checking out this course. The early-bird discount code CPEARLYBIRD expires on Tuesday, April 7th.

Full course details and registration can be found here:
https://wegrowmedia.com/become-a-creative-professional/

Thank you.
-Dan

The “Terrifying Crisis” of Finding the Second Act to Her Writing Career. An Interview with Novelist Tammy Greenwood

How does a career novelist make ends meet and navigate her way through a mid-career slump? Today I can’t even tell you how excited I am to share this interview with Tammy Greenwood, author of nine novels. If you are a writer — especially if you are a novelist — I beg you to listen to this podcast. Tammy takes us behind the scenes of her writing career, and provides an unfiltered view of the reality of what it means to write every day, and publish nine books.

Dan Blank and Tammy Greenwood
In our discussion, we cover:

  • Behind the scenes of ‘living the dream’ as an author.
  • How she moved past a mid-career slump, when no publisher wanted two back-to-back novels that she wrote.
  • How she earns a living, and details of her revenue streams.
  • How she has developed close relationships with other writers, who have served as colleagues throughout her career.
  • How she balances being an extrovert and enjoying time alone.
  • How she manages her days, and how she fits in writing every day.
  • Balancing big goals with the everyday reality of hard work.
  • The phases of her creative process in writing a book.
  • The importance of viewing the writing profession as a lifestyle.

Click ‘play’ above to listen to the podcast, or subscribe on iTunes, or download the MP3.

Here are some excerpts from our chat:

The Reality of “Living the Dream”

I read an interview with Tammy where the interviewer wrote that Tammy is ‘living the dream.’ I asked Tammy what she believes that dream is for many writers.

“I have been publishing for about 16 years, my first novel came out in 1999. I publish regularly, I have nine novels published. In a lot of people’s eyes, that is it. That is what you want; you want to be publishing your work. You want an audience, a readership. So in that regard, I am very much living the dream. I have exactly what I want and what I have dreamed of, in terms of my books being in bookstores, getting emails from readers, and having an audience.”

“I always joke about how glamorous my life is. I think a lot of people have misconceptions about what it means to be a working artist. They have a very glamorous idea of what my life must be like (she laughs).That is not actually the case.”

The Book That No One Wanted…

“The first book was the most exciting — you only get one of those. You feel like you break through something when that happens. I had been writing for a long, long time. I’d been to two different graduate programs, I had written two novels, and one of them had gotten me an agent, but wasn’t published. By the time I had a book accepted for publication, that felt pretty amazing. I thought that was going to be the beginning of fame and fortune as well (she laughs), but it wasn’t. It was the beginning of a career, which was pretty exciting. I published three novels pretty much back to back in my early thirties. Then I had my first and second daughters. I was writing the whole time, but there was a big gap between my third book and my fourth book, partly because I left my publisher, and I left my agent, and because I had little kids.”

“My fourth book’s publication for me was huge, that was a real big deal for me, because I kind of thought my career might be over at that point. It was seven years between my third and fourth books. Other than that, the highlights are usually small. It’s getting a kind email from someone who said the book meant a lot to them. Getting to be around other writers that you admire and respect. Just last week I was at the Tucson Festival of Books, and there is something energizing about being in the realm of Joyce Carol Oates, who was in the room. But of course, I was too afraid to talk to her. Little small things like that are actually what I love most about being in this position.”

When I asked about the process of getting from the third to fourth book, she explained:
“It was terrifying, it was a crisis. For me, this is all I had ever done or wanted. You get a little taste of something, and then it felt like it was no longer accessible. The good thing is that I did get an NEA grant around 2004, which validated me in terms of thinking ‘okay, I’m good enough to get this NEA grant,’ and it also bought me time.”

It’s worth noting that these are feelings Tammy experienced after successfully publishing three novels!

“My kids were really little, I was working, then we moved. My husband said, “Okay, this is the year you need to finish this book. But then I got a new agent, and I couldn’t get it published. So there was a year after getting a new agent, and having this complete book that I was really proud of, but [my agent] wasn’t able to sell it. The book was universally rejected. It felt like it was really over now, because this is what I feel was my best work to date, and we weren’t able to publish it.”

“I documented this horrible time in my blog. [go back to 2005/2006 on Tammy’s blog here.] It was serendipity that I found my editor — now my current editor – who was reading my blog, and he had just gotten a job at Kensington, and he said, ‘Why don’t you send it to me?’ He ended up making an offer, and I have been with Kensington since then. Amazingly, that book has ended up being the best-selling of all of my books, which is funny because nobody wanted it, nobody would touch it. I think it was primarily because sales for my first three books were so abysmal, [even though] hey were critically lauded.”

“My old agent said somewhere, ‘Having a bad sales record as an author is like having bad credit; it’s almost easier to have no credit than bad credit.’ That is why for debut novelists, someone will take a chance on them, but someone who has written three novels, may have even been reviewed well, but it’s a big risk for them. So I’m really grateful, I got lucky.”

“It also shows that putting yourself out there like that opens doors sometimes.”

“I look back at that time, and I think it was darker than I even knew. I was lucky that I had these two beautiful daughters, and my life was very busy and full — I was distracted. I was writing the whole time. I think I wrote a book before the fourth book that my previous agent [rejected]. This was a book that I wrote while pregnant with my second daughter that never got published. I have always been that person who has perseverance and is hopeful. I’ve never stopped writing, I always do the work. Since I was in college, I have been writing steadily.”

The Messiness of the Process

This moment is astounding to me. She had published three books that were well reviewed, but had poor sales. She wrote a fourth book that was rejected by her agent. She stopped working with her agent and her publisher. She wrote a FIFTH book that was rejected by every publisher. And this whole time, she blogged about that process – and there is no other way to say this – that sense of failure. Why would she share this so openly?

“I started blogging when we moved in 2005. It was kind of new then. My audience was so small, I didn’t even have a way to check. I was just throwing words out to the universe. I don’t even think people were commenting. It was an exercise in diary writing that I knew was public. I still don’t think I have that many followers on the blog. It was a way to process what was happening.”

“I’m always interested in that with writers and other artists – fascinating to know about their process. How you do it. Not just the writing process, but the emotional process. It was a lot about making parenting and writing work at the same time.”

“There is so much more than the physical act of writing. The conception of an idea, the evolution of the idea to make sure it is something you want to dedicate yourself to. Then there are the false starts and all of those things that people don’ necessarily think about. They think, ‘I have an idea, I’m going to sit down, I’m going to outline it, I’m going to write it, I’m going to sell it, and that’s going to be how it goes.’ But it’s just not like that. It’s much messier than that.”

Earning a Living as a Writer

I asked her about her revenue streams:
“It fluctuates. And that’s the crazy thing – it goes up and down. Right now, I have a contract. A 2-3 book contract, so it’s predictable in terms of dates I will get big checks. There have been royalties that I know when they will come. Early on, there was none of that. That is why I have always had a backup, something more predictable. I teach, which provides income. I teach for San Diego Writer’s Ink, I run three reading critique groups, and we meet weekly, and then I teach online for The Writer’s Center in Bethesda, Maryland, and then one community college class. I read unpublished work all day, every day.”

This is another point that I found astounding. Up until this moment in the interview, you see Tammy as a career author, working through the ups and downs of writing and publishing, all while raising two kids. But now, not only do we introduce a teaching career into the mix, but she has three different employers just for teaching. Two writing centers and a community college. Consider, just for a moment, how complicated that is to manage. Then of course, there is the fact that teaching is an inherently social job where she is managing lots of students, doing public speaking, and responsible for critiques, etc.

But there’s more… she does freelance editing as well:

“I do developmental editing for novelists. I don’t work any more hours than the average person, it’s just that I have like 10 jobs! I have to parcel my time out so that I can hit everything I am supposed to be doing.”

From a revenue standpoint, she has three different income streams.

“I have control over it, which is the beautiful thing. We go away for a month every summer. When we started doing that 13 years ago, I said this is important to me, and I’m going to make my work revolve around that. I somehow managed to do that.”

Managing fluctuation: “It’s nice that one of us [her husband] has a more manageable and stable job. There is predictability in at least half of our lives. It would be really hard if – two freelancing people – that’s SCARY.”

“I would love to have benefits, but the sacrifice I would have to make to have that… isn’t really worth it to me. I really love the life I have made for myself, and I wouldn’t trade that for more economic stability.”

On Writing Every Day

“I’ll write 100,000 words in November and December. I just compress things into smaller spaces. I am always practicing writing — every single day. If I don’t do it right away, it won’t get done. I think about what I am writing all the time. Just the actual physical typing time happens in the mornings. Having all of these jobs has taught me how to plan.”

The Profession of Writing as a Lifestyle

For writers considering this as a profession: “You have to be aware that this is not a lifestyle that comes easily. You have to look at it as a writing life, not just individual projects. Are you prepared for that? Is the payoff of doing something creative worth all of that risk? If it isn’t, maybe it is not what you should be trying to make a career of. It’s hard to make art what you do for a living. You have to look at the big picture and figure out if this is the type of life you want to live. When a student comes up to me a ta career fair and asks, ‘can I make a living at this,’ I answer, ‘Well, that depends on how you define what a living is.’”

Thank you to Tammy for making the time to meet with me. You can find her online at:

For more interviews and behind-the-scenes stuff on my book Dabblers vs. Doers, click here.

Thank you!
-Dan

The Pressure of Creating the Spectacular, An Interview With Jeremy Chernick

Today I am thrilled to share my interview with Jeremy Chernick, a special effects designer for Broadway productions, Cirque du Soleil projects, museum installations, music videos, TV, and film. Basically, Jeremy makes it snow, rain, burn, bleed and explode on stage. He has worked with J&M Special Effects since 2006.

This interview is part of the research for a book I am writing called Dabblers vs. Doers, which is about working through RISK as you develop your craft and build a meaningful body of work. For Jeremy, his risk is not just personal, but highly collaborative; it’s his job to ask actors, an audience, and theater producers to be comfortable a few feet from small explosions.

In our discussion, we cover:

  • Breaking big creative risks down into manageable moments.
  • How lots of bad ideas are a part of the creative process.
  • The value of communication, and the agreement you make with your audience.
  • The pressure of creating the spectacular.
  • The part of the creative process that no one wants.
  • His creative career journey.
  • How his professional life affects his personal life, now that he is a father.

Click ‘play’ above to listen to the podcast, or subscribe on iTunes, or download the MP3.

This was one of those interviews where me traveling to interview Jeremy in-person had a profound effect on my understanding of his work. I was able to meet his colleagues, see the workstations where they create effects, see their stock of gadgets and raw materials that they purchase from vendors. I was also able to overhear conversations between colleagues of his, like:

  • “What are we supposed to be doing with this machine gun over here?” Later on, while Jeremy and I were chatting, I could hear a machine gun being fired in the background — a prop gun shooting blanks, but the sound and feeling of a machine gun nonetheless. Not the usual thing you hear in a workplace.
  • Another discussion when someone hung up the phone after a discussion about a production that was asking for an incredible amount of water to be brought into a stage setting. The staff broke this request down into what was reasonable, and where challenges would come up with compliance with the building owner, etc. To these people, a request to deliver and manage thousands of gallons of water in an artistic production was perfectly normal.

Again and again in this interview, the topic of effective communication came up. I have to say, this jumped out at me from my very first experiences with Jeremy. He is clearly very busy, yet responded to my emails very quickly and efficiently. He also was accessible — we met the week after I initially reached out to him.

Here is a tour of my visit with Jeremy at J&M Special Effects, which is situated on the Gowanus Canal in Brooklyn:
Jeremy Chernick

When you first walk in the door, you’re greeted by a life-sized shark:
Jeremy Chernick

Jeremy and I:
Jeremy Chernick and Dan Blank

He took me into a special padlocked room full of prop guns for use as special effects in productions:
Jeremy Chernick

A workstation where they create special effects:
Jeremy Chernick

There was a lot of equipment throughout the facility. Need wind? They’ve got that covered:
Jeremy Chernick

Bathroom reading at a special effects shop: Welder’s Handbook:
Jeremy Chernick

Here are some excerpts from our chat:

BREAKING BIGGER CREATIVE RISKS DOWN INTO PRECISE (MANAGEABLE) MOMENTS

“Nowadays, I get asked to do the hard things. I tend to do a lot of ‘tricks’ or moments in a show that are more complicated or take a lot of specific thought, as opposed to something that gets blocked quickly during rehearsal.”

He gave me an example from the Manhattan Class Company production of Punk Rock, directed by Trip Cullman. It’s a dark show about private school kids in London, where a massacre occurs at the end.

“It’s gunshots and… blood delivery gadgets, and how they’re incorporated into the actors, the actors’ movement, but also into the scenery, the props, where they were hidden.”

“[The director] will describe his dream scene to me, and then I will try to dissect it in a way that breaks it down into very precise and tiny moments. So a story that takes one second on stage, I may break out into three or four things that are happening simultaneously, and how those are blocked. In that case, there are multiple risks. So the risks to me are, firstly, safety for everyone involved, including the audience. Secondly, it not selling, and the story not being told. That’s a big risk: does what I think in my mind and what the director thinks in their mind, and the actors all come together to make a moment that really does tell the story, or is it lost? Lastly, getting everyone to do it, and it all to work.”

LOTS OF BAD IDEAS ARE PART OF THE CREATIVE PROCESS

“I say a lot that some of the ideas that I have, the rough early stages of planning will be filled with terrible ideas. Hopefully we will find the good ones, and cast away the terrible ideas. That is part of my process. I come to a moment in a show, and I have to think about it and think about it, and I come up with ten ways to do it, then it slowly boils down to the ways that I feel more confident in.”

I asked him about moments of a creative impasse, where none of the ideas are working. He responded:

“Under the [best] case scenarios, I hope to learn that way before the actors are involved. I am lucky and have access to a big play space. We are sitting in it in Brooklyn on the Gowanus Canal, where I can mockup a lot of the ideas that I have, and quickly learn how they work. Just because on a piece of paper and in my mind — this leads to that, and it’s all a plumbing moment, will then spurt a giant disgusting blob of blood on the wall, that will seem as if it came out of the back of someone’s head, when they are unfortunately shot — I can set that up here in a very jerry-rigged way, and see whether it is believable, see the problems that it might have.”

THE AGREEMENT WITH YOUR AUDIENCE

“How I trick the audience, or in better terms, how I try and convince the audience to play along, to agree with me that we are telling a story and they are going to stay with the story. That is an agreement that we make as audience members with the people on stage.”

So much of what Jeremy told me was about communication. In a scene where he had to stage the convincing moment where someone on stage shoots themselves in the head, he mentioned that the prop was a rubber gun. I asked why, and he explained how a switch would take place: first the actor would show the audience a working prop gun that had action. This is part of convincing the audience that it is a real gun. Then a subtle switch would happen and the actor would be using a rubber gun for the scene where they actually shoot themselves. The rubber is a way to communicate to the actor that this gun is 100% safe. There are no mechanisms in this object that could possibly hurt you when you place it near your head. Again and again, Jeremy brought up safety concerns as the first answer when addressing a scenario. But this nonverbal communication via a rubber gun was striking to me.

In describing this single moment in a show, he described the complicated dance between the actor, the stage manager, and an effects person.

“Everyone knows that he didn’t just shoot himself in the head, everyone knows that it’s not his brains and blood on the wall. We all know these things, but we have to believe, or else the play doesn’t really work. A magician friend of mine, Matthew Holtzclaw, said magic is an agreement between the magician and the audience. The magician says, ‘I’m going to trick you,’ the audience says, ‘You are going to trick me,’ and then you go about the process of doing that. The goal of the magician is to trick you, and for you to say, ‘I was tricked, I have no idea how you did that.'”

THE PRESSURE OF CREATING THE SPECTACULAR

When he told a story about the work he did on Aladdin the musical, we talked about the scale of the production, and the collaborators involved: “Designers of every kind — there is a magic consultant, a fight choreographer, a video designer, lighting, sound, costume, directors, choreographer and producers, and the fantastic Disney mechanism on top of all of that.” I loved this quote about a production of this scope, with these partners:

“They are willing to accommodate what is necessary to do the spectacular.”

He described it as both, “… a wonderful environment to play in, as well as full of unbelievable pressure.” A moment later after he described how he helped create the effect of the genie coming out of the lamp for Aladdin, he concluded that it was a collaborative process that is “a pure joy, but also terrifying.”

I saw this photo on Jeremy’s Instagram feed, which gave me indication of the emotional complexity of his work:

Jeremy Chernick

THE PART OF THE CREATIVE PROCESS THAT NO ONE WANTS

“Inevitably, the most nerve-racking and stress-inducing portions of my job are always communication-based.”

“I take a lot of responsibility, and I find that to be more stressful than delivering the effect. I am the great apologizer, and that is the number one portion of the job that is terrible and that no one else wants. Whatever the problem is, and even if I had nothing to do directly with the problem, I’m responsible and I tend to take that ownership. All of these things, especially in theaters, are all carried out by stagehands, by stage managers, by actors. If there is a problem, I tend to come in and take responsibility to protect those people because they are doing an amazing thing that I forced them to do. That portion of it is much more stressful – the 10 p.m. email from a stage manage that they had a problem; that an actor is nervous or a cue didn’t happen. Not safety related problems, but more that something isn’t happening the way they want it to.”

When I asked him about having undergraduate and graduate degrees in communication (Queens College, 1990-1994, bachelor’s degree in communications, and University of Illinois at Chicago, 1995-1997, masters in communications), he seemed to explain it away as an accident. But clearly it ties into every aspect of what he does. He is a great communicator, and that is critically necessary to such a collaborative process, one that involves convincing the audience of a special effect, and of course, of providing the utmost safety to all involved.

HIS CREATIVE CAREER JOURNEY

When I asked Jeremy how he got into this field, he didn’t describe some kind of obvious path. He wasn’t a pyromaniac as a kid, he wasn’t blowing stuff up in his garage. He actually described that part of his job – the explosive part — as “I don’t really enjoy it.” So this wasn’t some dream job of a kid who was obsessed with firecrackers.

He told me that he had a learning disability, and was taken out of his local high school to go to a high school with a program to help him work through that. His assessment of those years is, “My whole high school experience was about figuring out that I’m not dumb.”

He had no background in theater either. He only took an acting class in college because he thought it would be an easy A. As he continued taking courses, he described the process as “I thought I was an actor, I thought I was an electrician, I thought I was a carpenter — I was terrible at many of those things, if not all of them.”

He chose to take jobs backstage in theater instead of waiting tables for normal everyday reasons: it was more fun and gave him a social scene to be a part of. At the time, he was in Chicago for graduate school, and described what he learned from productions there. They were able to take bigger risks than what he felt New York productions could. “The craziest of theater” is how he described it. He tried acting, stage managing, hanging lights, and other jobs in theater.

He and two friends (one of whom later became his wife, Anna Catherine Rutledge) then took a road trip around the country to try and launch their own theater. When I asked about their plan, he described that they were 20, had no plan, and just went to these cities and hung out and see if any of them felt right.

But none of the towns on their planned itinerary felt right (Boulder, Los Angeles, Portland, among others). He said, “We traveled the whole country and pretty much gave up.” On their way back, they stopped in Austin, Texas, simply to visit a friend. They were going to stay a single night, but found that they had too much fun. Days later, they reflected on how much fun they had in Austin and that even though they hadn’t previously considered Austin, it was perfect for their theater idea.

They moved to Austin and created a theater company called The Fabulous and Ridiculous Theatre. I wish I had more time with Jeremy to explore this phase of his life, and am thankful for the reporting from The Austin Chronicle which provides detailed background of this theater in this article, as well as reviews of productions in their archives.

I can imagine someone asking Jeremy, “How can I get into special effects for famous Broadway productions?” and him answering, “Go to Austin and start a theater with the acronym F.A.R.T.” (Yes, he and his friend were well aware of the acronym when they chose the name.)

Which is the point of why I love exploring Jeremy’s career path. His was not a manifest destiny of a theater-loving child. It was full of risks, setbacks, and a circuitous path around the country.

The latter part of our conversation goes into detail about his career path. You’ll hear how Jeremy took risks, and in doing so, lucked into moments that developed relationships and skills that eventually led him to his current career.

His big break in special effects came from a colleague who made a special request. Jeremy tackled the problem for his friend, and said, “I learned much later that there were a lot of big fancy professionals in the world who wanted that job, but I was the guy from next door who solved problems.”

We ended the conversation discussing how his personal life effects his professional life, and how he manages things differently now that he is a father.

Thank you to Jeremy for making the time to meet with me. You can find him online at:

For more interviews and behind-the-scenes stuff on my book Dabblers vs. Doers, click here.

Thank you!
-Dan