Julia Usher Interview: Bootstrapping Your Book Publicity & Marketing

I had the pleasure of speaking with Julia Usher about her efforts in promoting her books. She came to my attention via this INCREDIBLE presentation: Bootstrap Marketing: Building Your Own Multi-Faceted Media Tour.

In our interview, we dig in to how she promoted her first book, Cookie Swap, analyze what worked and what didn’t, and the changes to her marketing plan for her next book: Ultimate Cookies. What she has learned applies well beyond marketing books about cookies, HIGHLY RECOMMENDED for any author.

You can watch the full interview by clicking the play button below:

You can find Julia in the following places:

Thanks so much to Julia for taking the time to chat!
-Dan

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How We Capture and Share the Stories of Our Lives

The blue pins on this map encapsulates my dad’s childhood in the 1940s and 50s from birth to age 18:

Bronx

Each pin marks a significant place: where he played stickball; where he had his first haircut; where he learned to ride his bike; where he walked with his dad each night to pick up the early edition of the next day’s newspaper.

And in some ways, we can peek into that past: this is an aerial view of my Dad’s neighborhood from 1954, when he would have been in High School:

Bronx
(image via HistoricAerials.com)

I have been obsessed with how we capture and share the stories of our lives. I have written posts in the past about how I have leveraged Facebook to share photos of places in the town I grew up in, and was amazed at how people provided the context. Likewise, another post about someone who is preserving the history of an entire town that disappeared from the face of the planet.

New resources keep popping up, such as a new Facebook Group where people from the town I grew up in share their experiences living there. It has become an amazing historical record of STORIES and EXPERIENCES. The types of things that no book can create a record of, such as this question and answer series: “Where was your favorite place to party? Whose house? Which set of woods?” where people describe the ditches, patches of woods, train tracks and dirt trails that made up their best experiences growing up. Read through some of the responses, you can sense the meaning that these places had to each person, and yet, the places they describe are not landmarks you can easily mark on a map:

Facebook

Many of these places are long gone, now housing developments and strip malls. In a way, this is an oral history, the legends that exist in the minds of kids and adults, as the world whisks past us.

but…

I am finding that theses tools to capture the stories of our lives are both AMAZING and LIMITING.

They allow us to share, but the information is quickly lost in untagged, unorganized status update threads from weeks or months ago. Systems such as Facebook are built for the moment, not for archival purposes. You see the same question asked again and again, weeks apart. You see parts of a story in one comment thread, and another part somewhere else in a photo comment. And this is even within the same platform – it does nothing to bring in photos or commentary from other sources.

There are books about the history of my town. Here is one of them:

Howell, NJ

As you can see, there is no chapter titled “Ditches that kids partied in in 1986.” Perhaps you are thinking that this is irrelevant, that there is no point in preserving this type of history. For me, this is the REAL story of our lives. The little things that are meaningful beyond compare. The types of memories that we covet – not the facts and figures, but the moments of our very presence in certain places, at certain times, with certain people. The things that seem insignificant, but characterize the depth of our experience as human beings. Small stories – of places that “don’t matter” to the larger world, but mattered incredibly in our lives.

Yes, the book above likely crafts a wonderful narrative, sharing a combination of facts and stories that embody a general view of the place I grew up. And it is something extremely valuable, plus it preserves these things far better than Facebook does. But a book such as this misses out on some of the value that social media provides:

  • It can’t evolve, constantly adding more and more detail and context to the story, as social media can provide.
  • Individuals can’t share their own story of a time or place.
  • You don’t get the FEELING of places or individuals. Maybe it mentions a well-known proprietor of a local bar, but it doesn’t tell you the funny stories or give you people’s memories of him.
  • It doesn’t integrate well with multiple ways of experiencing the same place or time, perhaps through maps or photos.
  • It is limited by one view of one time or place. The story doesn’t keep adding the experiences of the next generation. It doesn’t speak to those who went to High School there in 1986 as different than those who went to High School there in 1991.
  • It doesn’t invite us all to contribute, regardless of who we are. We are told the story, not allowed to become a part of it.

With the limits I am finding in existing social networks, I am desperately looking for a tool to capture, organize and preserve these stories. If you know of one, please let me know. I am looking for much of what Facebook has delivered, but with a way to link pieces to a larger narrative; to tag it to a map; align to a timeline; aggregate photos and stories and videos; and include attribution to individual contributors. And maybe even a way to place a “call for information” so if we are missing the piece of the puzzle, we can crowdsource the answer. And of course, a place where we can truly archive this material, and make it easy to access.

And if I don’t find the tool I need, I may just have to build it.

Reading through that list of “party spots” from my home town again, it makes you realize that the places, the times, the events that matter were not what we most commonly share: where we went to college, where we worked, what our job titles and accomplishments were. But those ditches, patches of woods, trails, train tracks, and trees that somehow made up our lives. Those silly unstructured moments with no purpose other than to be present.

Thanks!
-Dan

Jackson Pearce Interview – Connecting To Your Fans With Video

Today, Jackson Pearce gives us an inside look at the life of a writer, and how she balances writing her books and her social media outreach to fans. She writes YA fiction including her latest book called Sweetly. She does so much to connect with her fans, including:

  • A weekly live video chat from her living room where she chats with 70+ fans
  • Two videos per week that she posts on YouTube

With 200 videos posted and more than 100,000 channel views – Jackson really shares a lot of herself with the world. My favorite quote:

“If you are going to be an author, it seems silly to not support the books online and talk to your fans when we now have the outlet to do that.”

In this interview, we dig into the following topics:

  • How being active in social media has had a “profound” effect on her career, especially the videos.
  • How she balances writing her books and connecting with her fans.
  • That being an author is a “crap shoot,” but she pursues it because she trusts herself.
  • That it took 76 rejections before she got her agent.
  • Why “Self publishing is the diet pill of publishing.” That the promise doesn’t live up to reality for YA authors.
  • And many other topics!

You can watch the full interview by clicking the play button below:

You can find Jackson in the following places:

Thanks so much to Jackson for taking the time to chat!
-Dan

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What I Am Working On – Fall 2011

Sometimes I feel like even my mom doesn’t know how I spend my days. So, I thought I would share a recap of what I am working on this Fall. Also, this is a place for me to express how INCREDIBLY GRATEFUL I am to so so so many people for allowing me to be a part of these wonderful projects. Here is how I am spending my days with writers and publishers:

  • Launching my Author Entrepreneur course, which starts next week.
  • I just book two private in-person workshops for publishing clients.
  • I am teaching Blogging 101, an online course for Writer’s Digest that I have been doing for about a year now.
  • I am about to launch a new course for Writer’s Digest: Social Media 101.
  • Writing an article for Digital Book World.
  • The Fall session of my Build Your Author Platform course starts this week, I’m so excited to work with a brand new group of writers!
  • Working on TWO brand new partnerships around online courses, each focused on different markets.
  • I’m creating a webinar for Writer’s Digest.
  • I am recording new video interviews that I am SO EXCITED about. I am doing two of these a week.
  • Plus… regular client work, and discussions with some potential new publishing and writing clients.

For speaking engagements, a few things are coming up:

Okay – it feels good to write all of that out. Back to drinking some Yerba Mate, listening to some tunes, and getting to work! And of course: let me know how else I can help YOU!

-Dan

Why My Online Courses Are So Darn Expensive

I am offering two online courses this Fall, each which cost $795:

And I have to say, that’s A LOT of money. Seven hundred and ninety five dollars. I would never belittle how much money that is to an individual, how that represents precious resources for one’s career and family.

But…

I do want to talk about why I think $795 is an INCREDIBLE VALUE for these courses. How there is so much below the surface other than lessons and homework. Okay, let’s dig in…

I charge $795 for an eight-week online course. So, what do you get for that? Here’s a peek:

  • A structured curriculum, with a new lecture delivered each week, taking you step by step through the process of how to develop your author platform.
  • Weekly homework assignments that I provide feedback on to ensure that you walk away from the course having built the core aspects of your platform.
  • A forum where you can ask questions, learn about what is and isn’t working for the other class members, and get past the biggest challenges you are facing.
  • Weekly Q&A conference calls where I answer your questions and the entire class can share insight into their experience.
  • An online classroom where you can access the material and learn about the other students, which can be accessed from anywhere with a web connection.
  • BONUS: Guest Q&A calls, where a publishing and marketing expert takes your questions.

For me, I feel that the value in my courses is two-fold:

  • The quality of material and how it is presented
  • The level of interaction to personalize the material, and how we turn ideas into action

This digs DEEP into the part of execution that is often glossed over – how we motivate ourselves to move past fear, past barriers, to truly take action.

So many of us read blog posts, read books, read Tweets – all FULL of amazing advice and tips. And yet, we still feel distant from our goals. Why? Because interaction is the key. Why do you think Weight Watchers requires you to show up at their meetings once a week? You have a scale at home, they could easily just ask you to weigh yourself and log it into a spreadsheet. But they know that losing weight is about SO MUCH MORE than just information itself. It is about being a part of something, it is about staying motivated, it is about celebration of success, and support when we encounter setbacks.

I setup my courses the same way.

We have weekly Q&A conference calls, where we discuss your successes and challenges, and you hear about (and engage with) those of other students in the class. We have guest Q&A calls where outside experts don’t present to you – they LISTEN to your challenges and goals, and give you specific advice and support on how to get where you need to be.

This is akin to a consulting relationship in many ways. For that, I charge $175 per hour. In this course, you get EIGHT WEEKS with me, and no fewer than 12 hour-long phone calls, sometimes more. This is completely in addition to the course material itself, which has gotten rave reviews in itself.

I’ve spoken at BookExpo, Writers Digest Conference, Romance Writers of America Annual Conference, AWP Conference, Digital Book World, and many other publishing and writing events. I have worked with more than 500 writers. And there is nothing I love more than working with students in these classes. I am 100% present in them – this is not an “information product” where I go on auto-pilot, delivering PDF’s once a week.

This is why the courses are $795. Because instead of $175 per hour with me, we work together for eight weeks, plus you get to meet amazing guest speakers, and work with a group of writers who will become the community that helps you reach your goals.

I know that you may not have $795 just sitting around. This is why I offer payment plans. You can pay all at once, or choose four payments of $198.75. And honestly, if you need more flexibility than that, just let me know. I am happy to work with you on that.

If you think one of these course may be for you, here is more information on each:

Here’s what others are saying about the course:

Shelly Immel"The class was an intensive learning experience. It catapulted me through what would otherwise take years to pick up in bits and pieces."
– Shelly Immel
Judith Klinger"The learning environment is supportive and attentive to individual author’s needs."
– Judith Klinger

Gabriela Pereira"Build Your Author Platform opened doors for me that I never would have imagined!"
– Gabriela Pereira
Cynthia Morris
"I made quantum leaps in solidifying my message not just for my novel, but for my whole writing career."
– Cynthia Morris

If you have any questions, please feel free to reach out to me.
Thanks!
-Dan